Networking… to some just the mention of this word makes them tense up and break out into a cold sweat. Others? Well they make sure they have business cards. I have to admit that I have never been the latter… until I shifted my thinking.

I stopped thinking about networking and started thinking about…

Frustrated with Bar Association networking? Forget the Bar Associations…look for networking opportunities in your daily life will make you happier, calmer and more productive in marketing and business development.

This week we asked: Are you looking for networking opportunities in your everyday life?

1. Yes – 29%

2. No – 26%

3. Sometimes – 45%

As you start (or continue) your journey into legal marketing, one of the most important tools you can have in your pocket is the "elevator speech." Named because it should take between 30-60 seconds (or the length of a short elevator ride), it’s built on the idea of being prepared should, by chance, your dream