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Involve Marketing in Mergers and Lateral Hires

By Tom Kane on August 2, 2013
Posted in Marketing Plans, Marketing Team, Marketing Tips

It always amazed me when I was in-house in the 90’s and 2000’s that most firms did not involve marketing when engaged in discussions relating to mergers and/or hiring laterals. It seemed to most marketers I knew that it was only logical to at least be involved in the interview process of key players. The…

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