Marketing Materials

Subscribe to Marketing Materials via RSS

Did I mention repetition?

This week we asked: Are your marketing ideas, efforts and materials separate entities or a united front?

1) Separate. – 12%

2) Unified. – 9%

3) Half and Half. – 79%

My Thoughts: Only just under 10% of you are convinced that your marketing efforts are working together to create a…

Recently I’ve been working with a client whose company prides itself on the idea of being “seamless.” In their case it means bringing together various aspects and teams within a project, but in the world of marketing it can be just as powerful an idea. Many times we compartmentalize our marketing efforts: the brochure, the…