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Legal Business Development: Consider the Lifetime Value of a Client

By Paula Black on November 15, 2011
Posted in Developing A Strategic Plan

In today’s competitive legal environment I think many lawyers are looking at a client and the legal matter they bring to the firm in the here and now. "How many hours can I bill on this matter and I’ll think about tomorrow… tomorrow." That is a very short-sided position to take. Conventional wisdom in marketing…

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