Just because you keep bios in a consistent format doesn’t mean they have to be carbon copies. Play to your strengths but stick to your brand.
This week we asked: Are your firm bios consistent?
1) Yes – 45%
2) No – 55%
My Thoughts: More than half of you were not convinced that your
Whenever I begin working with a new firm, one of the biggest challenges my team and I tackle (once the branding and positioning has been determined) is collecting and refining the firm biographies. Inevitably all of them will be formatted differently, many will contain out of date information and none of the head shots will
Did I mention repetition?
This week we asked: Are your marketing ideas, efforts and materials separate entities or a united front?
1) Separate. – 12%
2) Unified. – 9%
3) Half and Half. – 79%
My Thoughts: Only just under 10% of you are convinced that your marketing efforts are working together to create a
It may seem strange, but translating your blog to video is much easier (and more sophisticated) than you think.
This week we asked: Would you use video to reach out to potential clients and colleagues?
1) Yes, it sounds like a great idea. – 71%
2) No, too much like a commercial. – 6%
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may have only started last year, but Jim Walker has built his blog into a must-read for the cruise line industry. How did he do it?
As I mentioned on Tuesday, Cruise Law News has been a huge success for Jim Walker. In fact, he estimates that firm inquiries are up about 5
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Last week marked the one-year anniversary of my friend Jim Walker’s blog “Cruise Law News.” What he has accomplished in the span of a year is truly amazing…and should be an inspiration to all you attorneys
If you have the time, the focus and the desire, a law firm newsletter can be your first line of communication with long-lost clients and colleagues.
This week we asked: Do you send out a newsletter?
1. Yes, and I truly think through the content – 12%
2. Yes, but it’s somewhat thrown together &ndash
If you have the time, the focus and the desire, a law firm newsletter can be your first line of communication with long-lost clients and colleagues.
This week we asked: Do you send out a newsletter?
1. Yes, and I truly think through the content – 12%
2. Yes, but it’s somewhat thrown together &ndash