Navigating the Turbulent Waters in an Evolving Legal Marketplace
Whatever your interests outside of the law office, there are marketing and business development lessons to be learned everywhere. So keep your eyes and ears open…as well as your mind.
This week we asked: Have you ever taken and adapted marketing advice from another industry?
1) Yes. – 45%
2) No. – 55%
My Thoughts:…
Building on last week’s focus on The Gap and their new (and now scrapped) logo, I started thinking about how many marketing and business development lessons we can learn from companies that exist outside of our own industry. Because my focus is squarely on marketing on a daily basis, I have the advantage of pulling…
Recently I’ve been working with a client whose company prides itself on the idea of being “seamless.” In their case it means bringing together various aspects and teams within a project, but in the world of marketing it can be just as powerful an idea. Many times we compartmentalize our marketing efforts: the brochure, the…
