Okay all you rocket scientists out there, you know that “good” is better than “bad.” So, why do some law firms still surprise their clients in bad ways. By that I mean, fail to meet deadlines, fail to attend to and keep clients informed about their matters (the basis of 80% of grievances filed against
law firm marketing
Law Firm Branding: Adapting Marketing Advice From Other Industries
By Paula Black on
Posted in Branding and Positioning
Whatever your interests outside of the law office, there are marketing and business development lessons to be learned everywhere. So keep your eyes and ears open…as well as your mind.
This week we asked: Have you ever taken and adapted marketing advice from another industry?
1) Yes. – 45%
2) No. – 55%
My Thoughts:…
Law Firm Branding: Outside the Law
By Paula Black on
Posted in Branding and Positioning
Building on last week’s focus on The Gap and their new (and now scrapped) logo, I started thinking about how many marketing and business development lessons we can learn from companies that exist outside of our own industry. Because my focus is squarely on marketing on a daily basis, I have the advantage of pulling…
Law Marketing Ideas And Advice: Let’s Talk Newsletters.
By Paula Black on
Posted in Branding and Positioning, Business Development
I’ve never been a big advocate of the newsletter when it comes to law firms (digital or paper). Why? Because in reality, most firms don’t have the time to truly focus on making it a useful marketing and business development tool. Instead, they simply throw together some content and send it out to their mailing…
Legal Branding: Are You Protecting It?
By Paula Black on
Posted in Branding and Positioning
When it comes to law firm marketing and business development your best efforts are only as strong as your brand. Your brand is what the world recognizes (or will come to recognize) when they think of your firm: its visual identity, its message, its voice. From website to letterhead your brand is the first…