The cornerstone of your brand is your firm name. If you don’t have name recognition… what do you have? Is yours memorable or is it a mouthful? Is your receptionist the only one that gets it all out, and it’s so fast that no one really understands what she said?

Over the next day try

Repetition! Repitition! Repitition!

This week we asked: Are you protecting your brand?

1. Lent our firm name to a project/event that did not further our brand. 16%

2. Drawn business in via synergistic and brand appropriate partnerships. 5%

3. Had multiple logos/colors/fonts on firm materials. 79%

4. Created strict guidelines for use of logos/colors/fonts. 0%