Navigating the Turbulent Waters in an Evolving Legal Marketplace
What are you holding back? What are you setting aside? What are you waiting for?
TODAY’S THE DAY… no more waiting, no more holding back, no more setting aside! Get good and mad… good and determined… good and motivated… good and committed… to achieve your dreams this year. To execute on that business development plan…
Your personal brand… as Kevin O’Keefe, suggests… Will save you as a lawyer. Most lawyers can’t conceive of themselves as a brand. But, let me tell you… YOU already have a personal brand! And I guarantee… 99.9% never give it a thought. What does your personal brand represent to the world? Is…
You have a conversation about someone… what are you likely to do? Google… find out more about the person. So when someone hears YOUR name and Googles you what will they find?
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Courage. Sometimes we have to step out of our comfort zone. I tell lawyers all the time… Narrow your focus… find a niche. It allows you to speak directly to your audience in their language and it positions you as the go to expert in that area. Now, that doesn’t mean it is your only…
Throughout the year I try to find Black Pearls, informative resources, that I can pass on to my readers. As I mentioned on Tuesday, here are a few I thought were not only incredibly important to creating and maintaining initiatives, but interesting as well. Enjoy!
Blogs—“Start a blog to grow your practice,&rdquo…
Working with a ghostblogger can be a great, collaborative experience for many busy attorneys–but the key is just that… COLLABORATE!
This week we asked: Do you write your own blog?
1. Yes, every word comes from me – 55%
2. Somewhat, I collaborate with a ghostwriter – 35%
3. No, I give direction but the…
