This is the second encore of my post from December 2005, and from a business development standpoint, it is worth repeating:

 

December 4, 2005 Posted By Tom Kane

Ignore Your Friends At The "Business" Holiday Party

Hey, you can get together with your friends anytime. From a lawyer marketing standpoint, you don’t want to waste a networking opportunity talking to your friends and pass up the chance to meet or be referred to your next client. Save that for your personal and family gatherings during the holidays.

But, at the business holiday function, try to move on to those you don’t know. I don’t really mean to "ignore" your friends and colleagues, but limit your time to saying hello and promising to get together in the new year. At this event your purpose is different, or at least it should be. It’s difficult I know, since most people like to stay within their comfort zone; and that means gathering near the bar with friends, sitting with them while eating, etc. Heck, I’ve done it myself plenty of times. However, from a legal marketing standpoint that is a big mistake.

So, try a different approach this year, and you might just see the business development benefits flow from it early in 2006!

The same applies to 2011!

Happy Holidays!

Another encore post:

December 4, 2005 Posted By Tom Kane 

Ignore Your Friends At The "Business" Holiday Party

Hey, you can get together with your friends anytime. From a lawyer marketing standpoint, you don’t want to waste a networking opportunity talking to your friends passing up the chance to meet or be referred to your next client. Save that for your personal and family gatherings during the iesholidays.

But, at the business holiday function, try to move on to those you don’t know. I don’t really mean to "ignore" your friends and colleagues, but limit your time to saying hello and promising to get together in the new year. At this event your purpose is different, or at least it should be. It’s difficult I know, since most people like to stay within their comfort zone; and that means gathering near the bar with friends, sitting with them while eating, etc. Heck, I’ve done it myself plenty of times. However, from a legal marketing standpoint that is a big mistake.

So, try a different approach this year, and you might just see the business development benefits flow from it early in 2006! 

The same applies to 2010!

Happy Holidays!

It’s not too late. There are still a few weeks of the holiday season to go, before the doldrums of January set in. Go visit your key clients (okay at least those that are local) and referral sources to thank them for their business/referrals, and take them to lunch or dinner.

Also, take along an appropriate gift. Or send one at least.  Sorry, don’t have a bunch of new ideas this year, but you can look over my “holiday gifts” posts of prior years. I still like most of them.

Also, send a holiday card. Yes, a holiday card. Quickly. But make sure you sign it personally, and include a short note, such as “hope you have a terrific holiday season” or whatever. Write something to show you care enough not to just send the firm’s unsigned, impersonal card. Here’s another post of mine on this topic.

You may be surprised what comes of all this in 2010, if not sooner. 

For those last minute shoppers (like yours truly), I appreciate suggestions from any quarter on solving my gift-giving problems.

I found the list compiled by Patrick Johansen over on the LawMarketing Portal to be helpful. It consists of a wide array of suggestions from a number of folks in the legal business, so it is definitely worth a look for ideas that might strike your fancy.

You might also take a look at my gift suggestions from prior year posts linked below, which after reviewing are still relevant this year.  Some duplication does occur, but what the heck, if you were to sending me a gift I’d spend the time to remove the dups just for you.

Holiday Gift Ideas – 2007

Holiday Gift Ideas (from 2006)

Great Holiday Gifts! (2005) (a number of gifts ideas have been added by this vendor since then)

Happy shopping!!
 

It’s not too late for holiday cards, but if you do send ‘em this year (and I think you should) remember to do it with feeling. That is, Sign The Damn Holiday Card, and include a brief, personal, handwritten note. Oh yeah, hand address the envelope also.

I know I just lost a bunch of folks on that last one. But, think about it at least. What better way to show that you will go the extra mile, that you really care about your clients and those referral sources. I don’t buy the argument that it’s a waste of time to hand address the envelope because secretaries only throw them away. Not when the envelope is hand written in my experience.

Throughout the year, lawyers try to come up with ways to get closer to their clients, “bullet proofing” (Edge International) them as it were, and turning them into “raving fans” (Ken Blanchard and Sheldon Bowles). So, why not utilize one simple technique that so demonstratively shows that you took extra time during a hectic time of year (with holiday and year-end pressures) because you really do care about them.