Navigating the Turbulent Waters in an Evolving Legal Marketplace
Just because you keep bios in a consistent format doesn’t mean they have to be carbon copies. Play to your strengths but stick to your brand.
This week we asked: Are your firm bios consistent?
1) Yes – 45%
2) No – 55%
My Thoughts: More than half of you were not convinced that your…
Whenever I begin working with a new firm, one of the biggest challenges my team and I tackle (once the branding and positioning has been determined) is collecting and refining the firm biographies. Inevitably all of them will be formatted differently, many will contain out of date information and none of the head shots will…
