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The other day I received a phone call from a colleague I hadn’t talked to in a few years. We had a nice time getting caught up and at the end of the conversation he said… “Paula, thank you for picking up the phone.” I asked… What do you mean? He said, “NOBODY picks up…

The idea behind business development is finding a way to standing out from the rest. Today with the Internet there are many ways to do that. But just as the Internet has become the most powerful tool of this century… email has become an avalanche that we need to deal with on a daily basis.…

By regularly reevaluating even the simplest of marketing tools, you will make it easier to continually present a current visual representation of your firm.

This week we asked: When was the last time you evaluated your marketing materials?

1. … within the last 6 months. 15%

2. … within the last year. 37%

3. ……

The e-mail question is:

"To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts?”

 

My answer: You can’t. Period.

 

W-E-L-L, maybe that is a bit strong.

 

It is no secret that I hate e-mail. It doesn’t mean…

Watch for the synchroblog next Monday, where four bloggers will answer the same question on the same day on their respective blog. And the question is:

"To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts?”

 

On September 22…