Navigating the Turbulent Waters in an Evolving Legal Marketplace
In response to the question “What do you do?”, saying that you are a tax lawyer, or employment lawyer or whatever is not a good reply. More on that in a moment.
In the online ABA Journal: Law News Now this month, an article entitled “50 Simple Ways You Can Market Your Practice” by Stephanie…
As lawyers your stock in trade is the written word… in the eyes of the law. That is your training. However when it comes to marketing and business development it doesn’t always come so easily. We have to view the information from the point of view of the audience. When I do it I close…
Now that you’ve started to see who you want to be in 2011, it’s time to put it to action. I’m sure, as loyal readers, you’ve all been working hard on your elevator speeches. Let’s revisit that. Think about who you want to be, what you want your practice to be and what kind of…
You may be able to explain your points of differentiation, but that won’t help you in a short exchange! Have your “commercial” ready and opportunity will find you.
This week we asked: Do you have an elevator speech?
1. Yes – 45%
2. No – 55%
My Thoughts: Only 45% of you said yes. So…
As you start (or continue) your journey into legal marketing, one of the most important tools you can have in your pocket is the "elevator speech." Named because it should take between 30-60 seconds (or the length of a short elevator ride), it’s built on the idea of being prepared should, by chance, your dream…
*Special Friday Post
Some people (though I would venture to guess there are very few) are born to network. They can talk, and more importantly connect, with just about anyone who steps into their path. For the rest of us it takes a little work. A few weeks ago my staff and I began discussing…
