It’s no secret that I believe authoring a business book is one of the best credibility building efforts you can do to develop business. In fact, I don’t even see it as a “book”… I see it as a BIG, audacious business card! The power of a book to establish credibility and development more business
Credibility
Legal Business Development: Delegate, Abdicate or Put in the Time?
By Paula Black on
Posted in Business Development
When I speak to lawyers about building credibility and visibility by writing articles, blogs and books there is always someone in the audience that will say something like…
"I don’t have time for that, I think our firm should just pay someone to do Search Engine Optimization (SEO)."
In my opinion that is like sending…
Legal Business Development: A Firm With 100% Commitment To Contribute!
By Paula Black on
Posted in Business Development
Imagine getting a firm of more than 60 lawyers in a room and seeing them all agree on something… anything! Even agreement on the weather would be tough, wouldn’t you say?
Well, this weekend I witnessed an agreement on something that certainly has more impact to their firm then the weather. It was a…
Legal Business Development: “You Talkin’ To Me?”
By Paula Black on
Posted in Branding and Positioning
Be direct. You never want to hear… "You talkin’ to me?"
Identify your target market. I mean PICK one! No… You can’t talk to EVERYBODY. You try and do that and NO ONE will listen. The message becomes so generic or watered down that nobody thinks you’re talking to them.
So where do you begin?
Legal Business Development: YOUR INTERNET IDENTITY
By Paula Black on
Posted in Increasing Credibility
You have a conversation about someone… what are you likely to do? Google… find out more about the person. So when someone hears YOUR name and Googles you what will they find?
- Your website bio? Is it up to date and does it speak to the type of work you are interested in doing?
- A
…
Legal Business Development: The Power of Blogging.
By Paula Black on
Posted in Building Relationships
When it comes to business development what comes first credibility or visibility? It’s a bit like…what comes first… the chicken or the egg?
I was coaching a client who has been consistent with her blogging and has been seeing potential clients for consultations. In the past six weeks she’s seen six prospects that can be…
Attorney Branding: Do You Own Your Name On Google?
By Paula Black on
Posted in Branding and Positioning
*Special Friday Post
When somebody Googles your name, what will they find? I had the privilege of speaking to the Young Lawyers Division of the Hillsborough Bar Association in Tampa, Florida yesterday… and I delivered them a bit of a wake up call. Prior to the speech, I had Googled each of the attendees……
Legal Branding: The 4 Steps To Increase Visibility
By Paula Black on
Posted in Branding and Positioning
There are 4 simple ways that you can dramatically increase your visibility– and credibility– in the circles you want to be known.
This week we asked: In the past six months I have:
Written an article – 51%
Given a speech – 19%
Made use of social media – 4%
Started a book – 0%…
Personal Branding: Increasing Your Visibility
By Paula Black on
Posted in Branding and Positioning, Business Development
You can’t have a brand without visibility. It’s rocket fuel for your marketing and business development efforts. We’ve discussed the importance of Google (if you haven’t yet, go Google yourself… you may be surprised what potential clients will see first), but there are many other options to increasing your visibility… and credibility.
Question of the…