When it comes to business development what comes first credibility or visibility?  It’s a bit like…what comes first… the chicken or the egg

I was coaching a client who has been consistent with her blogging and has been seeing potential clients for consultations. In the past six weeks she’s seen six prospects that can be

You can’t have a brand without visibility. It’s rocket fuel for your marketing and business development efforts. We’ve discussed the importance of Google (if you haven’t yet, go Google yourself… you may be surprised what potential clients will see first), but there are many other options to increasing your visibility… and credibility.

Question of the