At the end of April, I was on a panel at the ABA Annual Litigation Conference in Chicago with Laurel Bellows (the ABA President), Sofia Lingos, Damian Thomas, Paul Lehner and practice management expert Ann Guinn. We spoke to solo and small firm lawyers on the subject of creating a successful practice.
Cordell Parvin
Legal Business Development: 12 Things You Should Know
By Paula Black on
Posted in Increasing Credibility
How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it’s not likely that large numbers of potential clients will see you in court or at the negotiation table… the second best way to demonstrate your expertise is with articles and blogs. The more you can…
Legal Business Development: How Are You Talking to Your Clients?
By Paula Black on
Posted in Building Relationships
The universe is talking to me. In my email this morning there were three messages all addressing the same concept… how are you talking to your clients. No, the headlines didn’t all come right out and say it, although one did. Cordel Parvin’s What Should You Never Say To A Client? Seth Godin’s, The …
Legal Business Development: Repurpose and Leverage Your Work to the Fullest
By Paula Black on
Posted in Branding and Positioning
We are all so busy that if we can ever do something once and get multiple uses out of it would be a great… WIN. Wouldn’t it? My friend Cordell Parvin has great advice on the subject…
Repurpose (marketing term) your content. What does that mean? When I practiced law, unless there was an ethical issue
…
Legal Business Development: 10 Reasons to Move Forward
By Paula Black on
Posted in Business Development
Is business development low on your priority list… you will get to it when you have time? My good friend Cordell Parvin posted on his blog… Key Client Development Point: Never Be Content, where he challenges his readers to push themselves and stay HUNGRY. It got me thinking… what makes us move forward on our…
Legal Business Development: How Is Your Firm Positioned In Your Marketplace?
By Paula Black on
Posted in Branding and Positioning
I talk a lot about branding… today let’s explore POSITIONING! How do you want to position you and your firm in your marketplace? On Tuesday I asked… Who are you? Today I ask… What is your firm known for? The answer to that question will boil down to your POSITIONING! My friend Cordell Parvin published a…
Legal Business Development: Focus… Will Get You Where You Want To Go!
By Paula Black on
Posted in Inspired Thought
What SHOULD you be doing? What COULD you be doing? Two very different questions, that is for sure.
Last week I ran across two blog posts that addressed the subject of focus. To be honest… I ran across them while my mind was wondering to some far off place. The reality? I was sitting in…
Legal Business Development: A Plan Will Get You There.
By Paula Black on
Posted in Developing A Strategic Plan
To plan is second nature to me since I started my career as a buyer for a Federated Department Store in Florida – Burdines. (Sadly it doesn’t exist anymore since the Macy’s brand was rolled out across the country.) Retail was a great teacher of many disciplines… PLANNING being THE most important. Actually it has…
Legal Business Development: The Warning Signs of Defending The Status Quo
By Paula Black on
Posted in Inspired Thought
To continue the discussion we started on Tuesday… Do you need an attitude adjustment? Today I want to talk about a post I read by Seth Godin: The warning signs of defending the status quo.
As always Seth calls it out. Here are a few thoughts that get to the heart of the matter…
Legal Business Development: The Warning Signs of Defending The Status Quo
By Paula Black on
Posted in Inspired Thought
To continue the discussion we started on Tuesday… Do you need an attitude adjustment? Today I want to talk about a post I read by Seth Godin: The warning signs of defending the status quo.
As always Seth calls it out. Here are a few thoughts that get to the heart of the matter…