I have coached many lawyers to write articles, blogs and books. The initial response is usually; I don’t have time, that’s too much work, what would I write about, who would be interested in what I have to say… and so on and so on! But what is really behind all those excuses? In many
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Legal Business Development: How Are You Talking to Your Clients?
By Paula Black on
Posted in Building Relationships
The universe is talking to me. In my email this morning there were three messages all addressing the same concept… how are you talking to your clients. No, the headlines didn’t all come right out and say it, although one did. Cordel Parvin’s What Should You Never Say To A Client? Seth Godin’s, The …
Legal Business Development: The Ultimate Business Development Tool
By Paula Black on
Posted in Increasing Credibility
It’s no secret that I believe authoring a business book is one of the best credibility building efforts you can do to develop business. In fact, I don’t even see it as a “book”… I see it as a BIG, audacious business card! The power of a book to establish credibility and development more business…
Legal Business Development: 7 Lessons Lawyers Can Learn From Hollywood Screenplays
By Paula Black on
Posted in Business Development
Brian Clark, founder of Copyblogger wrote an article… 7 Timeless Business Lessons You Can Learn from Hollywood Screenplays, which gives a great way to think about how to build a law practice. Let’s take a look.
1. Hook – This is the element of a movie and a business that makes it unique. Your USP,
…
The Law Firm Newsletter Secret? Content!
By Paula Black on
Posted in Branding and Positioning
If you have the time, the focus and the desire, a law firm newsletter can be your first line of communication with long-lost clients and colleagues.
This week we asked: Do you send out a newsletter?
1. Yes, and I truly think through the content – 12%
2. Yes, but it’s somewhat thrown together &ndash…
The Law Firm Newsletter Secret? Content!
By Paula Black on
Posted in Branding and Positioning, Uncategorized
If you have the time, the focus and the desire, a law firm newsletter can be your first line of communication with long-lost clients and colleagues.
This week we asked: Do you send out a newsletter?
1. Yes, and I truly think through the content – 12%
2. Yes, but it’s somewhat thrown together &ndash…