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Do You Really Know Why You Won a Competition?

By Tom Kane on August 16, 2012
Posted in Marketing Tips, Prospecting for Clients

There is an interesting discussion over on Attorney at Work about how a firm should deal with losing a competition.  Merrilyn Astin Tarlton provides some solid advice on dealing with such a situation.  First, get over it.  Then, contact the decision maker(s) and seek information on why you lost (in a non-threatening way, of course),…

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