It’s been awhile since I harped on how important client satisfaction with their legal service provider is. Since starting this blog in January 2005, I have preached many, many times on how important feedback is for firms to retain existing clients or obtain referrals from them (See a few posts below on the subject). It
client retention
Are You Providing Clients Real Value?
The key to success in any business is providing value. And in today’s competitive legal market, any law firm that doesn’t know that is not talking to their clients. Much less are they in tune with their marketplace.
If you think you are providing value to your clients, but haven’t asked them, how would you…
Why Clients Will Pay You More
Because they like you. They like you because you provide great value. You provide great value because you care about your clients, about being efficient and reducing costs, helping them achieve their personal and business goals, and you give them freebies (i.e. free advice occasionally, CLE, and more).
The result: raving fans! Raving fans are…
Legal Business Development: How Is Your Firm Positioned In Your Marketplace?
I talk a lot about branding… today let’s explore POSITIONING! How do you want to position you and your firm in your marketplace? On Tuesday I asked… Who are you? Today I ask… What is your firm known for? The answer to that question will boil down to your POSITIONING! My friend Cordell Parvin published a…
Some Real Blunders to Help Undermine Your Marketing Efforts
Now let’s think. If I wanted to do some really stupid things to hurt my chances of getting more legal business, and/or damage my reputation, as a lawyer what would they be. Here is my take on an article in Trey Ryder’s recent newsletter where he identifies a dozen blunders (with his suggestions on countering…
Ideas And Advice: Is Your Client A Megaphone?
By giving clients an amazing experience we can not only drum up repeat business, but we can build a referral source for the future.
This week we asked: How do you think clients would rate your client service?
1) Terrible – 0%
2) Not great – 0%
3) Just OK – 31%
4) Pretty good…
Legal Branding: Start Asking and Stop Telling
The more you know about your client and their business the more you are able to help them in ways that neither of you can see if you don’t. I’m NOT talking about their legal matter, I’m talking about the operation of their business, their customers, their strategy and business plans. As well as personnel…
Law Firm Branding: Stop the Clock!
The question we are considering is: How many clients do you give something for free?
Results
- None – 25%
- Less than 5% of my clients – 12%
- 6- 25% of my clients – 13%
- 26 – 50% of my clients – 25%
- More than 50% of my clients – 25%
Thanks to everyone…
Are You Too Timid to Ask Clients for Legal Work?
A client of mine during one of our weekly coaching sessions last week told me that she was not comfortable asking clients for work. At first, I was taken aback, since I’m thinking that it isn’t as tough as asking a prospect for work. I mean for goodness sake, it is a client that already knows and…
Down Economy Isn’t Necessarily Bad For Smaller Firms
After reading for months about tons of layoffs of both lawyers and staff by BigLaw firms, one may think that the legal business is in trouble in this down economy. Not so fast. An article to the contrary by Thomas Adcock appears in the recent issue of Law.com’s Small Firm Business.
Adcock points to…