Navigating the Turbulent Waters in an Evolving Legal Marketplace
Okay, okay. I know what you’re thinking. Isn’t marketing by definition proactive? Well, I’m thinking about a slightly different twist. It involves anticipating future problems that a client may encounter and discussing them with them in advance before they ask somebody else.
A couple of days ago The BTI Consulting Group published the results…
As mentioned last time, one in-house counsel on the InHouseBlog posted his ten commandments applicable to outside firms when providing legal services to his company. And I suggested that his rules could come just as well from individual clients or entities without an attorney on staff. In the interest of brevity, I only covered five…
Not every client is a company or entity that has in-house counsel. Smaller companies often do not have a lawyer on staff. So, when I visited InHouseBlog and read a post about one in-house counsel’s “Ten Commandments“, I thought that those directives could be applicable to all clients, including individuals.
Here are the first…
It isn’t too late to send a Thanksgiving Day card, at least to key clients. Why? As I have commented before, it has several benefits:
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If it wasn’t so darn important, I wouldn’t harp on the topic so much. As I mentioned in my last post, I got to wondering how many posts I have made on this blog over the past 10 years that touched on the subject. As said there, I went to my trusty search box above…
We hear a lot today about how law firms must add more value to their client services in light of the competitive nature of our industry. Value-added services might include recognizing the value of a client’s time in reading emails. It may be a simple thing and on first thought not significant in adding value.…
A recently released survey by LexisNexis® reported on an increased level of RFP activity by law firms of various sizes. (See Summary here). The results surprised me somewhat for a couple of reasons.
Some results:
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