Business Development

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Shifting your perspective can open up a world of change…and possibly affect your bottom line.

This week we asked: How easy it for clients to do business with you?

1) Very easy – 24%

2) Easy – 28%

3) Difficult – 0%

4) Very Difficult – 0%

5) I’ve never thought about it – 48%…

Marketers are always looking for new and innovative ways to create business development opportunities. But what advice should we reconsider?

This week we asked: How long have you been following legal marketing trends and ideas?

1, More than 5 years – 32%

2. 4-5 years – 0%

3. 1-3 years – 9%

4. Less than…

Let’s be honest, marketing strategy and theory changes from day-to-day and month-to-month. Though many ideas are evergreen (Repetition, Repetition, Repetition) smart marketers must be open-minded to changes in the industry—as well as other industries—and never be afraid to evolve and adapt. Case in point: many of the long-held beliefs of legal marketers have been challenged…

Finding a mentor is a great step in your marketing and business development journey, but some attorneys need more than just a daily email. For those looking to place a major focus on developing that area of their career, a marketing coach or consultant can be a great investment. A coach/consultant can step in and…

You can’t have a brand without visibility. It’s rocket fuel for your marketing and business development efforts. We’ve discussed the importance of Google (if you haven’t yet, go Google yourself… you may be surprised what potential clients will see first), but there are many other options to increasing your visibility… and credibility.

Question of the…