Navigating the Turbulent Waters in an Evolving Legal Marketplace
In a couple of posts back in 2009, I talked about the importance of a personal brand, as well as its relation to the firm’s brand. Both are important, but the personal brand is more critical since clients hire lawyers in most cases, not the law firm.
In this month’s issue of Law…
Over the years I have met many a lawyer who wasn’t into marketing or sales. The reason: the firm will do it. Well, the firm can’t do it. Individual lawyers must, because clients continue to hire lawyers, not law firms.
In a recent article entitled “How to Make It Rain By Marketing Individual Lawyers,” on…
…If the lawyers who helped establish the brand depart. That is the real lesson of Howrey’s demise, according to John Hellerman. In an excellent article published on Law360 yesterday, he points out how Howrey was praised in recent years for its branding campaign and its success; but couldn’t survive after its heavy hitters left.…
Following up on my post earlier this week where I talked about focusing your marketing on your brand, the question is: do you even know what your brand is? Borrowing again from 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals by Richard Levick and Larry Smith, today’s meditation tells you how to find…
As I began to meditate in this new year about a post for today, I decided to go to the old standby 365 Marketing Meditations: Daily Lessons from Marketing & Communications Professionals by Larry Smith and Richard Levick with Levick Strategic Communications. The ones for today and tomorrow both refer to Starbucks. Today’s says:…
When it comes to law firm marketing and business development your best efforts are only as strong as your brand. Your brand is what the world recognizes (or will come to recognize) when they think of your firm: its visual identity, its message, its voice. From website to letterhead your brand is the first…
A lot of law firms are into taglines. I’ve been involved with the practice when I was in-house. At times I like them, and other times I’m ambivalent. The important question, however, is: Do they help bring in business?
I was talking with a large well-known firm last week that has had a slogan for…
If there is one thing I have preached over the years is to NEVER surprise your clients. In conducting client interviews over the years, I have consistently heard from law firm clients that they HATE surprises. So, what’s up with the title to this post? Have I gone mad? I’ll leave that to others.
By…
Your web site, as with all your marketing materials should be consistent and reflect your brand, which hopefully echoes the value you bring to clients who hire the firm. Too few firms do a good job at that. Now, don’t get mad at me. Although I agree with the statement, it really comes from someone who knows and…
This is a similar theme to my post last week about not abandoning your niche in a down economy. It is related in the sense that by turning down work that you do not want, don’t usually handled, and is outside your niche is the right move – at any time – but especially…
