Navigating the Turbulent Waters in an Evolving Legal Marketplace
Old sayings ring true for a reason. They make sense. If you’re logo is strong, highly visible and easily recognizable, it’s never a good idea to change it up. (But, if it is not all those things… get to work.)
This week we asked: Have you ever considered changing your firm logo?
1) Yes –…
In case you’ve been buried under briefings in your office for the past 10 days, last week The Gap introduced a new logo (click here to view it http://www.gap.com/). Though they rolled out the new design with little to no fanfare, it was promptly rejected by most (ok, almost all) viewers, clients, experts…
