There were a couple of posts I saw recently that reminded me that happy clients can become the best source of new business. According to Jackie at the Church they can become customer evangelists which she says comes about as a result of a remarkable product or service, which turns customers into true believers, who in turn become persuaders or “evangelists.”
Another post on Fast Company Now refers to them as customer marketers.
Whatever you call them, they are basically selling you and your law firm to those they meet. First, they are very happy with the legal services received, they become emotionally connected to you (becoming part of the brand), and then they want to tell the world about their wonderful experience. You can’t buy that kind of marketing! So, treat your clients like they are part of your marketing team.