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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Solo Develops Great Marketing Tool

Posted in Prospecting for Clients

Dave Swanner, a solo practitioner and author of South Carolina Trial Law Blog, created quite a buzz at last weekend’s BlawgThink in Chicago. I had communicated with Dave previously but had not met him until then.
He presented each attendee with an attractively packaged CD entitled “Winning With PowerPointŪ.” It contains 100 slide presentations of opening and closing arguments sent to him by lawyers all over the country that, with their permission, he burned onto the CD. What a great legal marketing tool! Since Dave has and is continuing to develop a high-end plaintiffs’ practice, he freely distributes the CDs to lawyers and other potential referral sources who might be in a position to refer cases to him. It’s different and gets your attention. Brilliant!
Give some thought to what you could develop as a tool to create a buzz. Then, send it to clients, potential clients and referral sources so your law firm will be noticed in a way that sets it apart.
Also, Dave has given me 10 CDs which I will be happy to distribute on a first-come, first-served basis. Or you could go directly to Dave’s blog and order your own.