Having opined on the value of sending handwritten notes vs. other forms of communication in the past, I found two posts today, as I was trying to get my own post in before Hurricane Wilma hits us tonight, commenting on the value of handwritten notes.
The first item was from Jackie Huba of Church of the Customer Blog relating how she got a note from a sales person at her local J. Crew store and how it impacted her. The other thanks to John Jantsch at Duct Tape Marketing was a post by David Lorenzo (a consultant, strategist and advisor himself) on his blog reporting on how he sent 20 handwritten notes (with news clippings from local periodicals) to people that led to “seven e-mails, two letters, and a phone call,” and potential business.
Handwritten notes are rarely used today, but as noted, can be very effective.