All lawyers know that law schools did not prepare them for the practical side of practicing law. That is especially true when it comes to developing business in order to sustain a law practice. This has been a pet peeve of mine for years, and I have commented on that in several posts on my Legal Marketing Blog. Coaching is one way to overcome the lack of formal schooling in marketing.
Even for more experienced attorneys, coaching can assist in taking their practice to the next level. This point was made in a 2005 Harvard Business Review article entitled "What an Executive Coach Can Do for You," where it was stated:
"Coaching was once viewed by many as a tool to help correct underperformance, today it is becoming more widely used in supporting top producers."
What can a coach do to help you develop and build your practice? Simply put, a coach can:
- Help provide focus and direction (and redirection when needed),
- Help to plan an approach or strategy,
- Reinforce and bolster your marketing ideas,
- Be a source of new ideas or approaches,
- Keep you on track and motivated, and
- Most importantly, can be a friendly nag to see that your business development efforts pay off.
So, if you want to grow your business development skills, consider hiring a coach (with whom you can develop a rapport) in order to produce more legal business for you and your firm.
The benefits to you in using a coach will include:
- A focus on the business development skills you enjoy and are best at
- Spotlight on realistic objectives,
- Help overcome any unwanted habits,
- Motivate and hold you accountable,
- Regularly scheduled (weekly or monthly) telephone conferences to encourage and provide a course of action, and
- Provide for new and different strategies and techniques.
To learn more about my views on coaching, click on the Expert Audio Series button on the Home page to listen to my interview with Cole Silver; and take a look at some of my posts on the subject, for example:
- Do You Have A Coach?
- Personal Coaching Isn’t Just For Rookies
- Do You Consider Yourself a Salesperson?
- Coaching Can Help Achieve What Law Schools Failed to Teach
- Interview: What Coaching Is All About
Call (336) 833-5450 today for more details about the coaching program, or email: TKane@KaneConsultingInc.com.
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