Okay, you know you need to be doing more business development. You recognize that, although you are busy today, feeding the pipeline is critical for future business. Further, when one or two cases settle, or when that big transaction that is consuming your time closes, you know that you will be looking around for your next project. Hoping that by that time something else will have appeared on your plate is a bit like Alice’s Adventures in Wonderland.

So, as I mentioned in my last post on adopting good business development habits, you need to develop a mindset that brings them into play every day. But, if you have a tendency to procrastinate (don’t we all), especially with the demands of today are weighing you down, it is easy to overlook the need to feed that proverbial pipeline.

One way to overcome the problem, at least in part, is to hire a coach, who can:

  • Keep you on tract and focused on realistic goals,
  • Provide input and new ideas,
  • Suggest different techniques or direction, when appropriate,
  • Offer encouragement, and
  • Initiate frequent contact (weekly or biweekly) to help you hold yourself accountable.

Heck, at least then, if your legal marketing isn’t working the way you want it to, you can blame your coach. Give it a shot.