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Home > Marketing Tips > Top 10 Marketing Tips: No. 7 – Write Articles of Interest

Top 10 Marketing Tips: No. 7 – Write Articles of Interest

By Tom Kane on June 29, 2010
Posted in Marketing Tips
Due to my office and family moving back to my beloved North Carolina, my posts over the next week or so will feature tips 6 through 10 of my Top Ten Marketing Tips, especially for those who may not have been reading this blog back in 2005:
 
March 25, 2005 Posted By Tom Kane

Top 10 Marketing Tips: No. 7 – Write Articles of Interest

Nothing new here, right? Well, not so fast. While authoring articles isn’t a new technique, writing to demonstrate your expertise is still an effective marketing tool, if:
*It is topical and interesting (to your target audience)
*Easy to read (not legalize, unless you’re marketing to other lawyers),
*Not too lengthy (short, succinct articles are better), and
*Published in a publication that your intended audience reads (whether general public or business/trade specific).

Obviously, the purpose is to show that you know your topic and, accordingly, be perceived as having the expertise to assist the reader with those legal issues.

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