Okay, I can hear all the “duhs” from here. If it is so obvious, why don’t more lawyers do it? Clients are people too. In fact, entertainment is still one of the most effective one-on-one marketing techniques. It not only allows quality time with a client, prospect or referral source, but allows one to enhance a relationship on a highly personal level.
As a colleague of mine preaches, clients want to be loved. So, building on the emotional bond between lawyer and client is very important for long-term relationships, and for what is even more effective from a business development viewpoint – a lasting friendship.

  • Sharita

    I am a criminal defense attorney. I can pcture myself now entertaining my drug addicted, thieving, violent clients.(Laugh out Loud)
    Tom’s Response: Aw, come on Sharita, be a sport. Besides they could possibly refer some of their friends!