Joining the chorus of other attendees at this past weekend’s BlawgThink (a gathering of current and prospective legal bloggers) in Chicago, I want to especially thank Matt Homann and Dennis Kennedy for their hard work in pulling off this event.
Blogging is a terrific legal marketing tool, albeit only one factor in the overall mix of activities that should be included in a law firm’s marketing arsenal. But I truly believe, especially after BlawgThink that blogging will experience tremendous growth over the next few years.
The “non-conference,” as Matt likes to call it, over this past weekend had a good mixture of bloggers:
*The “Ancient” Ones – in addition to Dennis and Matt, Ernie the Attorney, MyShingle’s Carolyn Elefant, Inter Alia’s Tom Mighell – (all of whom were added to my blog as links from day-one because of their reputations). It was a pleasure meeting them in person.
*More Recent Converts – like the ABA’s ethics guru Will Hornsby who started his blog, The Boundaries of Legal Marketing in the last couple of weeks, and many others with intellectual property (met several of them), employment law, family law, etc. practices. Great people and I apologize for not being able to name them all.
*”The Developers” – a special thanks to my blog developer and friend Kevin O’Keefe of LexBlog (who created my blog), and Tim Stanley (who helped), the SEO expert of, both of whom provided additional valuable help to me with their incredible knowledge of blogging. There were other great speakers who shared their knowledge as well, including Fred Faulkner, the ABA’s Law Practice Management Section’s Webmaster, and Rick Klau of who provided super information on RSS feeds. There isn’t room to thank everyone here.
But, thanks to all. I learned so much!!
If you have been thinking about starting a blog (if you do not even have a web site at this point forget it – you aren’t a player) for the purpose of marketing your law firm, then I commend the resources above to you. Blogging’s potential for lawyer marketing has only scratched the surface. If you haven’t given it much thought to date, you really should.