Sending information of interest (or even possible interest) to clients and contacts is another example of how you keep in touch and keep your law firm’s name in the forefront.
Since all businesses have intellectual property, consider sending your clients and other contacts the following information from the USPTO, whether you have an intellectual property practice or not:
“The U.S. Patent and Trademark Office (USPTO) has recently launched http://www.uspto.gov/smallbusiness/ to help small business owners protect their intellectual property from overseas piracy and counterfeiting. The new online resource is part of the nationwide www.stopfakes.gov awareness campaign to help educate small business on intellectual property protection. For such issues as patents, trademarks and copyrights, the Web site will provide information to help small businesses, home business owners, inventors and other entrepreneurs decide when, where and how to file for intellectual property protection.”
“For more information about the USPTO effort to educate American businesses about intellectual property rights, [call (name of lawyer – if you have an intellectual property practice)] or [visit http://www.uspto.gov.]”
Small businesses particularly should know about this resource. I believe your clients and contacts will appreciate your sharing this information, whether it applies to them or not. They may just return the favor.