Why do consultants have an overwhelming compulsion to blow their own horn. Hmm. Law firms do too, don’t they? Well, I’m thinking that’s not smart. Focus on the client.  

You shouldn’t tell clients THAT you are good; rather, I suggest you tell them what you have done specifically, and for whom you have done it ( I don’t mean you should name specific clients without their permission for a number of reasons, which should be obvious).

Think about whether the following statements by actual consultants on their own web sites would increase or decrease the chances of you hiring them:

  • “(Consultant) is widely acknowledged as one of the world’s leading authorities on the management of professional service firms”
  • “America’s leading coach to the legal profession”
  • “(Consultant) is one of the nation’s most respected authorities in the field of law firm marketing.”
  • "(Consultant) is considered one of the pioneers of law firm marketing, …" (P.S. never heard of this one before 2004 or 2005, and I’ve been in the business since 1986.)

So, the issue is whether your web site or other promotional materials say similar things about your personal or law firm’s ego, rather than emphasizing what you or your firm have accomplished and for whom.