Promoting yourself is not about you, it’s about the other person. I ran across an article on the ABA Journal online where Ari Kaplan is talking about the value in promoting/congratulating others and how that can pay dividends in promoting yourself. It reminds me of the phrase attributed to Zig Ziglar; to wit:

“You will get everything in life that you want if you just help enough other people get what they want."

Or as Thom Singer put it, a simple way to get noticed is to “help other people… It’s so simple its nutty.”

Add to those tidbits, the comment by Charles H. Green to Kaplan’s article:

“…the best advertising is what others say about you; and the best way to get others to say good things about you is to do good things for them."

Together, that pretty much sums up how to best way promote yourself – promote others.