ALL HAIL THE MIGHTY ALGORITHM.
You’ve likely heard that term a lot, but it usually doesn’t come with much explanation because search engines and social media sites like to keep their unique algorithms more secretive than KFC’s original recipe.
But not everything is a giant mystery. Here’s everything that is known so far:
The Definition
New York City Mayor Ed Koch was well-known for asking a single question, whether speaking to audiences at public gatherings or to reporters, “How’m I doin’?”
June is the middle of the year and a good time to review how you are doing with your Marketing activities.
Conduct a quick audit. Consider how much time
When it comes to determining the ROI of your digital marketing, it can be difficult to truly understand where a lead came from. Even if your website converted that lead, that person had to come from somewhere first.
One tool that has proven invaluable in making this easier is the UTM parameter. This article will
For many influencers, success on social media is determined by how many likes, comments, shares, and follows they receive from their posts. For businesses in the fashion, food, or tech space, engagement and virality are also very important when determining their success. But…
You, as a law firm, should NEVER expect to go viral on
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be.
For law firms, that isn’t true. This is the ONLY area where legal marketing
If you’re in the marketing world, you should always be testing something. The best marketers are the ones who enjoy split-testing their campaigns over and over again. However, it takes a different mindset from other business activities because marketing revolves around failure.
In most cases, you’d like to avoid failure, right? Too many failures and
You’d think marketing was pretty easy, right? You broadcast your message to the world about how you help, and the ones that need the help start showing up. If only it were that simple.
Truthfully, marketing and law are pretty similar in the sense that you would likely never recommend someone handle their legal issue
For years, marketers have told you that your open rate is the golden metric to look at when gauging the effectiveness of your email campaigns. However, your open rate never truly told you the whole story—it definitely doesn’t now with increasing privacy rules. In this article, I’m going to tell you why open rates
That may sound strange coming from a guy who earns his living helping lawyers publish their book, but I believe it with all my heart.
In today’s overcrowded marketplace, being seen as “the expert” by having your own book is a given. The question is not, “Should I have a book?” (You definitely should.) The
If you have a website for your firm—and if you don’t, stop reading this right now and go get one!—you’ve likely gotten some sales emails from companies claiming your website is too slow and at risk of penalty from Google.
That’s BS.
Second, these sorts of sales emails tend to work on people because they