The key to any lawyer marketing is to get out and about, and turn those contacts into clients and referral sources. No one said it will be a walk in the park, but it isn’t that tough either, if you are willing to put in the time and effort required.
There is a short read in today’s issue of Small Firm Business that gives examples of the first steps for solo’s involving six lawyers in Connecticut. What struck me about the article by Douglas Malan that also appeared in The Connecticut Law Tribune is how each of the solo’s approached their legal marketing:
- Positioning themselves and sticking with it,
- Using past life experiences (prior to their legal careers), and
- Doing those things they were interested in (e.g., youth hockey).
If you are a solo (or just an individual attorney) groping with marketing issues, take a quick look at the article and see if it doesn’t give you some thoughts on what you might to do to get your practice headed in the right direction. It takes a personal commitment, but it’s not rocket science.