It’s no surprise to anyone who reads this blog that I STRONGLY believe in seeking client feedback as a major legal marketing tool. It doesn’t have to be a difficult undertaking; in fact, I suggest adopting the Keep It Simple, Stupid (KISS) strategy and simply talk to your clients about the relationship.
Among the many reasons for doing so, the most critical and obvious one as mentioned by my friend Julie Meyer at Drinker Biddle & Reath (in an article that appeared in both The Legal Intelligencer and Small Firm Business) is that it will give you “an opportunity to address and resolve issues that could otherwise end valuable business relationships.” She goes on to report that, according to Biff Maddock of Altman Weil, 75% of the members of the Association of Corporate Counsel “consider client surveys ‘critical’ and ‘vital.’” That says it all IMHO.
And when talking with your clients, Julie reminds us as to why we have two ears and only one mouth. Listening more than we talk is not a talent that we lawyers picked up in law school. Thanks Julie.
If you are interested in reading other posts that I have written on why seeking client feedback is so important…
See the following posts: