Legal marketing efforts using e-mail give me great concern. Particularly, I worry about the amount of e-mail these days that inundates you, me and, most importantly, clients. I am just not convinced that it is a viable form of lawyer marketing. However, others may disagree.
The American Marketing Association has a webinar scheduled for August 30th on the topic “Email Marketing – A Checklist for Email Success in Tomorrow’s Market.” Although it doesn’t deal with lawyers specifically, it may provide some guidance that could be helpful to lawyers. Here is where you can find the particulars and to sign up, if you are interested.
But, not to worry. I am planning to listen in to see if there are ideas that may apply to law firm marketing. If I pick some things of value, I will let you know.