Your Website Isn’t a Lead Machine. It’s a Conversion Tool.
A lot of lawyers ask why their website isn’t generating leads. The better question is: are you making the most of the traffic you’re already getting? Your website doesn’t create demand out of thin air. It supports it. People land on your site because something else—Google, social media, a referral—led them there. What matters is what happens after they arrive.
If your site is slow, confusing, or vague, even the most qualified leads will bounce. On the flip side, a clear, fast, and easy-to-use site helps people take the next step. And that’s what turns a visit into a lead.
Make It Ridiculously Easy to Contact You
If someone has to click more than once to figure out how to reach you, they probably won’t. Your contact button should be visible on every page. Ideally, it’s in the header and the footer. Your phone number should be clickable on mobile. And your contact page should be clean, short, and simple.
Also, consider using a scheduling tool. Some people don’t want to fill out a form and wait—they want to book a time now. Make it easy.
Ditch the Legalese
If your homepage reads like a court filing, you’re losing people. Visitors aren’t looking for impressive language—they’re looking for reassurance that you understand their issue and can help.
Use plain English. Speak directly to your ideal client. Replace long mission statements with clear, simple messaging: who you help, what you do, and what happens next.
Include One Clear Call-to-Action Per Page
Don’t overwhelm your visitors with too many choices. Every page should guide them toward one next step: call now, book a consult, download a checklist—whatever you want them to do.
If a page ends without a clear CTA, it’s a missed opportunity. Don’t assume people will poke around. Tell them exactly what to do next.
Show Proof That You’re Worth Contacting
Most people check out your reviews, testimonials, and case results before deciding to reach out. Don’t bury that information.
Highlight a few key testimonials on your homepage. Link to more on a dedicated page. Include logos of organizations you’re involved with or publications you’ve been featured in. Social proof builds trust, fast.
Make Sure It Loads Fast and Works on Mobile
If your site is slow or doesn’t load right on phones, you’re losing leads. Most people will leave if your site doesn’t load in a few seconds.
Run a speed test and check how your site looks and functions on mobile. Fix anything that gets in the way of a smooth experience. It doesn’t have to be fancy—it just has to work.
Capture Leads Who Aren’t Ready Yet
Not everyone is ready to call you today. That doesn’t mean they won’t be ready next week. Give those visitors a reason to stay in your orbit.
Offer a simple lead magnet—like a free checklist or guide—in exchange for an email address. Then send occasional follow-ups that keep you top of mind.
Your Website Should Make It Easy to Say Yes
Your site won’t generate leads by itself. But it can turn attention into action—if it’s clear, fast, and built to guide people to the next step.
If you’re putting effort into driving traffic from referrals, search, or social, your site should be doing its job once they arrive. Make it easy for visitors to take action, and you’ll stop losing leads you already earned.