In the practice of law, as in any of life’s endeavors, we are better at what we do when we feel passionate about doing it. It’s just common sense you say? How come then, we don’t chase our dreams more?

“Only passions, great passions, can elevate the soul to great things.” Denis Diderot (French author and philosopher, 1713-1784)

“Passion is the element in which we live; without it, we hardly vegetate.” Lord Byron (English poet and satirist, 1788-1824)

One way to chase your dreams in the legal profession is to start seeking, via your legal marketing efforts, the type of practice you most enjoy doing, for the clients you would like to help. I have covered this topic before in several posts (here, here, here, and here), but I came back to the theme because of a post by John Jantsch at Duct Tape Marketing entitled “Passion is a Wonderful Branding Tool.”

And, of course, it is! Think about it. Would your law firm marketing be helped by having an image or reputation (brand) of being passionate about what you do? Wouldn’t it be great if the people who know you were spreading the word that “Jane Lawyer is so darn passionate about helping her clients (fill in the blank)?”

The answer is just common sense, isn’t it? Sooooo, where is your passion?