Unfortunately, too many lawyers don’t enjoy either. What a shame!
I remember in David Maister’s book True Professionalism where he recounts that 75% to 80% of lawyers he has surveyed merely tolerated or disliked the work they did in the past year or so. And 65% to 70% had similar reactions when asked about the client ‘s they had done the work for. Truly sad!
Again, I have to give credit to Larry Smith and Richard Levick of Levick Strategic Communications and their 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals for the timing of this post. Their meditation for today states "don’t work with people you don’t like."
The solution: spend your marketing and business development efforts and resources seeking the legal work and clients you do enjoy. Don’t waste your marketing time or dollars on the rest.