Robert Ambrogi’s blog on the differing views as to the value of blogging as a legal marketing tool is a must read if you are considering entering the blogging world. I definitely think it is worth doing, but there are cautions that you should consider before delving into this new world, such as:
*Realize results are not immediate,
*Commit to blogging for the long haul, and
*Understand that it should be just one of your multiple lawyer marketing strategies.
As Ambrogi’s post accurately notes, blogging may not be the nirvana of law marketing, but it can increase your:
*Search engine rankings,
*Name recognition, and
*Raise your standing as an authority in your field
But remember, blogging takes work and commitment.