As the Greatest American Lawyer blog says “content can drive business.” In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client. Demonstrating one’s expertise by putting meaningful content on the Internet is a win-win. It makes it more likely that the lawyer will be found by a person with that specific problem, thanks to the plethora of search engines out there.
By educating the world about your legal capabilities, it not only helps your credibility, it helps educate potential clients about their problem and improves their comfort level in contacting you about your services. And according to the GAL blog, it can even improve the image of the law firm, the bar and lawyers in general, by reason of such knowledge sharing.
Pretty good reasons to start blogging.