Time is always tight in a law firm. Between court deadlines, client meetings, and everything in between, the idea of “marketing” often falls to the bottom of the list right next to “clean out inbox” and “organize desk drawer.” But here’s the thing: not all marketing tasks require a full afternoon or a huge strategy session. Some of the most effective steps you can take to keep your firm visible and top of mind take less time than your coffee break.

Below are several five-minute tasks you can work into your week—no calendar blocking, no whiteboard planning, no stress.

1. Respond to a Google Review (or Ask for One)

Reviews are a credibility booster, and they impact both SEO and client trust. If someone left a review, take a moment to respond to it. It shows you’re engaged and paying attention. If no new reviews have come in, text or email a recent happy client with a direct link to your Google review page and ask for one. Just one sentence is all it takes.

2. Update Your Email Signature

Most lawyers set their email signature and never look at it again. But that little block of text is seen by hundreds of people. Add a simple link to a recent blog post, your scheduling link, or a free resource. You can change it every month to highlight something different.

3. Engage with Someone on LinkedIn

Scroll your LinkedIn feed for a minute and leave a thoughtful comment on a post written by a referral source, local business, or past client. Not “Great post!” but something that adds a sentence or two of value. This keeps you visible without having to create your own content every time.

4. Reshare an Old Blog or Video

If you’ve already written content or recorded a video, put it back to work. Copy the link, write a quick intro sentence, and post it on your social media account or in a relevant Facebook group. Most people won’t remember the first time you shared it.

5. Send a Quick Check-In Email

Scroll through your inbox or CRM and pick one contact you haven’t heard from in a while—a referral partner, vendor, or past client. Send them a short email: “Hey, I was thinking about you the other day. Hope all is well—let me know if you need anything!” That’s it. It keeps the relationship warm.

6. Add a FAQ to Your Website

Take one common question clients ask and add it to your site, either as part of a blog, a practice area page, or a standalone FAQ page. These nuggets help prospective clients and help build your authority and credibility. You don’t need to write an essay, just answer the question clearly.

7. Record a 1-Minute Tip

Open your phone, hit record, and share one tip related to your practice area. Think of it as something you’d say during a consult. You can upload it to your firm’s YouTube channel, share it on Instagram, or just keep it in a folder to use later. Done is better than perfect.

8. Clean Up One Online Listing

Pick one place where your firm is listed—Google Business Profile, Yelp, Avvo, FindLaw, etc.—and take five minutes to make sure the contact info, hours, and website link are accurate. Small fixes can prevent lost leads later.

9. Write Down a Client Testimonial

If a client said something nice on the phone or over email recently, jot it down while it’s fresh. Even if you need to get permission later, capturing the language they used can help shape more natural, relatable testimonials for your website or proposals.

10. Reply to a Comment or Message

If someone commented on a blog, a Facebook post, or replied to your email newsletter, take a moment to respond, even if it’s just “Thanks for reading!” That kind of engagement goes a long way in building trust and boosting your visibility.

Too many lawyers avoid marketing because it feels like one more project they don’t have time for. But the key to consistency isn’t big moves—it’s small ones. Five minutes here and there might not seem like much, but it adds up over time. Especially if you’re doing something small every day or two.

Marketing Doesn’t Have to Be a Production

You don’t need to be everywhere. You just need to show up often enough that the right people remember you when it matters.