Here’s a refreshing bit of content for you – cheap marketing! And here’s the best part – these ideas will actually produce results because they’ve been proven. Will these result in your phone ringing off the hook and hundreds of leads busting down your door? It’s unlikely, but these will generate results over time.
1. Place a Lead Magnet on Your Home Page
Your website is the first impression your firm will make on most of the people who seek you out (even if they were referred to you already). They’re going to land on your home page looking for information and validation that you’re the best expert for their issue. Having a lead magnet (or multiple) can make that happen.
Provide a short ebook, white paper, special report, checklist, or some other format as a download in exchange for someone’s email address. Once they give you their information, they should be added to your CRM and counted as a lead. From there, your nurturing should begin until they make a buying decision.
2. Create a Course
Having a course may not be the right fit for all law firms, but it could be a way to provide some DIY services at a lower cost all while positioning you as the expert! Some examples of law firm courses could include:
- A Last Will & Testament workshop
- How to set up a business entity the right way
- How to legally structure your finances to avoid IRS audits
You can create video or written courses, offer them for free or at a low cost, and exchange access for someone’s contact information.
3. Answer ALL the Questions
Whether you use a platform like Reddit or you build up your social media presence on TikTok or Instagram with video responses, you should be answering all of the questions people have. Of course, we realize you can’t give specific legal advice to anyone, especially in areas you don’t practice or aren’t licensed, but you can easily give that disclaimer prior to providing your expertise.
Short answers in 45-60 second videos are perfect and will get people asking more questions for you to answer! From there, they can contact you directly and should be counted as a lead.
4. Get on Podcasts
Podcasting is such a popular way to produce content, and there are people all over who have their own show. Whether it’s someone in your community or a show geared toward your ideal client, find a way to become a guest on these shows to boost your expertise. As you wrap up your interview, give a short call to action to a landing page with an offer or lead magnet in order to connect your ROI to your guest appearance.
All of these methods are proven to generate leads. Even better, they don’t cost a ton.