Most firms overlook the potential that exists within their staff to help with the firm’s marketing efforts. Your non-legal staff can assist in marketing your firm by:
*Reviewing rolodex to identify contacts for lawyer to reach out to
*Reminding lawyer to communicate with clients and referral sources
*Drafting Press Releases
*Drafting letters to clients and referral sources
*Returning phone calls for lawyer
*Tracking how work comes to firm – to identify areas to focus on
*Scanning newspapers, etc. – for info of interest to or about clients, and other contacts
*Trying to help client rather than just take message

Your staff can be a real asset to the firm’s marketing effort if you encourage and empower them.