The University of Miami’s Office of Professional Advancement within the Division of Continuing and International Education has officially launched the "Marketing Program for Lawyers: Developing and Maintaining Client Relationships." In the interest of full disclosure, yours truly will be the lead instructor for the program, and I am very proud that the University has asked me to develop and participate in this effort.
This certificate course will take place over two and one-half days, with lectures, and planning exercises, as well as a planning workshop. The latter will be result in the "students" leaving with working draft of a marketing plan that they can immediately start implementing.
It is intended primarily for solo’s and small firm attorneys, but individual lawyers from any size firm are welcome. The topics to be covered include:
- Tools and techniques of marketing
- Effective marketing strategies
- Short-term marketing winners
- Ethical considerations
- Law firm Web site and Internet presence
- Building lasting client relationships
- Marketing planning workshop
Come on down to Miami!