Stop chasing the latest legal marketing idea, until you have planned one or two solid strategies and done them well. I have seen firms over the years jump from one thing to the next without ever succeeding at any one of them. I was reminded of this after seeing a recent post by John Jantsch at Duct Tape Marketing.
He talks about not chasing the “next cool thing,” even as he admits that he has done that himself (and me too). Better to give your full attention to one, or at most two strategies, and give them a chance to work.
In fact, his closing comment says it all. “Create one strategy, finish it, test it, improve it and use it without regret.” Good advice.