Recently, I receive an RFP to provide marketing services to a large regional firm with a deadline of today.  I declined.  The request included strategic planning, advertising plan, pitch training, part-time consulting, and more.  Nothing sought in the RFP I had not done in some fashion in my 27-plus years as a legal marketer.  It

If you or your firm lawyers have a formal marketing plan, it was likely prepared with the help of a consultant.  Often these plans are lengthy and full of jargon or boilerplate to justify the fee.  As a result they are frequently put on the proverbial shelf and not implemented.

Worse still is the failure

As 2011 winds down (this year seems to have particularly flown by), it is time to start setting goals for next year. Since approximately 80% of law firm work comes from existing clients (in the form of new work or referrals) or other referral sources, client satisfaction and retention (except for criminal defense, PI and