To paraphrase the Cheshire cat in Alice in Wonderland, “if you don’t know where you are going, any path will take you there.” One of the toughest chores for many lawyers is the preparation and implementation of meaningful marketing plans. It doesn’t have to be difficult, but it does require some thought and a little discipline.
I have uploaded a simple, fill-in-the-blanks marketing planning form. Give it a try. It will help you identify what you will do, when you will do it, and toward which targets you intend to market. Prepare one on a quarterly basis, and it will improve your chances of landing the good clients you desire.
Click to Download Marketing Planning file