Niche practices can be marketed more effectively and cheaper than a general practice in my opinion. Law firms that promote their niche practices will easily standout from the crowd; and can charge more for the practice, if they do.

Two of my posts on niche marketing that come to mind from a few years back include "Narrow Your Niche for More Effective Marketing" and "Do You Have a Niche and What Are You Doing about It?" Take a look, because there is a hot new niche that just came on the market. And there ain’t going to be a recall any time soon.

Thanks to the United States Supreme Court’s recent decision in Citizens United v. FEC (No. 08-205), January 21, 2010. I’m sure many firms will be adding a niche practice representing plaintiffs or defending corporations/unions over their respective political contributions.Some shareholders and/or union members may be vehemently oppose to the particular political choices made by the corporation or union.  Could get to be messy out there, and those with a early lead in marketing such a niche might just win big.It could be a sub-niche to existing Shareholders’ Rights Practices, or stand-alones called something like “Shareholders’ Political Rights Practice” and “Union Workers’ Political Rights Practice.”

The point is that you should jump right in if you think there is anything to this, and you too believe in the value of niche practices. Get out there ahead of the competition, and don’t forget to grab that domain name for your area while you’re at it.

  • Definitely in a large city/metroplex you get spread to thin in your marketing efforts. By having a niche you can join specific groups that your ideal clients already belong to, advertise in specific publications and much more.
    You also are probably cheaper for your clients, since you most likely don’t have to ‘research’ near as much…always a nice selling point.

  • By having practice groups that target specific niches, you can determine which of your staff has interest and skill in that area.
    Then, you can pursue education, training, certifications and credentials to deepen your knowledge to take to the market and differentiate your firm and yourself.

  • Developing a profitable niche is still an under exploited area for lawyers. There are in particular still significant opportunities for online niches to be developed — and still good domain names to be scooped up. As a relatively small law firm [25 lawyers] I now have 12 niche micro-sites with another 20 planned and 120 domain names purchased. A number of these have already within months produced good income. As the web matures, opportunities will only increase